Make your message clear, by delivering content that is based around your brand and your mission.
Making a good connection with your audience takes you being aware of the content you’re putting out. You want to post content that is within your brand.
These things may not always look like it’s part of your brand, but if you understand a bit more of the individuals mission and goal in life, you’ll see why they post certain content.
Let’s look at Grant Cardone, and Gary Vaynerchuck.
Grant Cardone has multiple companies, including a sales training company, and real estate company. At surface level, you would think that he would only be posting content that is around his businesses. Maybe just videos of him working with his team, one on one with a client, or pictures of some commercial real estate. You look on his Instagram and what do you see? You see a lot of videos of him speaking, you see promo videos, you see bits of the shows that he produces during the week. Then you see pictures and videos of his family, and occasionally videos of him and his wife working out, and you think “how does this fit into sales training, and real estate?”
It’s all a part of his bigger “WHY”. His brand is about creating an abundant life so that you can really take care of you and your family’s life. To get out of the middle-class trap. For him, his family is a very big part of his brand, because that is what is at the core of his mission. Taking care of his family, and showing you what you need to do, in order to take care of yours.
Now Gary Vaynerchuck, doesn’t show his family in his content, because that’s his choice. He wants his family to be his own experience in a sense. His dad is on his vlog every once in a while, because of wine library TV. But Gary mainly focuses on what he does in the daily, to show you that it takes hard work and patience to make things happen. He is focused on removing the excuses you have for not doing what ever it is that you want to do, every day. Gary teaches exactly what you need to do to make money today, and how to grow your followers on social media, and how to create massive amounts of content. He does that by going out and flipping items he purchases at garage sales, because he grew up flipping baseball cards as a kid, and knows that it’s this easy thing that anyone can do. He talks about his $1.80 strategy of going on Instagram, looking up a hashtag, consume the content, and engage, then do that over and over. He runs a media company, but he’s talking about flipping stuff you buy at garage sales, or at target. Doesn’t seem like it matches with his company, but it matches his core “WHY”.
If you’re posting some content on your page, make sure that it is in line with your brand. It should be a piece of what your overall mission is.
You want to make sure your viewer can easily understand your brand, what you do, what you stand for, what you’re accomplishing, and who YOU are.
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