In this episode we unpack what SEO is and how you can use SEO efforts to drive more traffic (and more of the right traffic) to your nonprofit or foundation website! What is this mysterious SEO and why does it matter for nonprofit organizations and foundations? SEO feels a little like the great and powerful Wizard of Oz -- everything happens behind the curtain and the Wizard claims he can somehow get your website to show up first on Google. And just like the Wizard of Oz, when you pull back the curtain, you’ll find the Wizard isn’t who you thought he was. And in the end, with time, a commitment and ongoing efforts, your organization can find its own way into getting more organic traffic from SEO efforts.
Because many businesses and nonprofits got duped by shady SEO companies who happily took their monthly checks but didn’t ever share what SEO efforts they were actually doing each month, many organizations are now rightfully hesitant when it comes to SEO. But here’s the thing, optimizing for SEO does not have to be so mysterious.
What is SEOSEO stands for search engine optimization.” Basically, SEO is the process of getting traffic to your website from the “free” search results on search engines like Google and Bing. Obviously, every nonprofit organization, foundation and business wants to be found easily on search (if not at the top of the first page). But there is alot of competition, so search engines like Google have to figure out which websites show up at the top. At the end of the day, Google’s reputation is based on quality search results so their algorithm that defines who shows up in what order is all about quality. So, if everyone wants their website to show up first, how do you get to the top?
Why does SEO matter for nonprofits or foundations?Moz.com - Beginner’s Guide to SEO
Yoast.com - Yoast Must Reads for SEO
Google’s page speed test: https://developers.google.com/speed/pagespeed/insights/
Find your domain authority: https://moz.com/link-explorer
EP13: Google Ad Grants for Nonprofits - An Interview with Kristina Cutura
EP12: Leveraging Tech to Engage Volunteers with Brian Rosenbaum
EP11: The Case for Data Leadership with Tracy Van Solkema
Episode 10: Getting Buy-in And Implementing a CRM with Ashley Faison
EP9: Finding and Optimizing Images for Your Website
EP8: Ask Zane - Updating Those Pesky WordPress Plugins
EP7: House Party Fundraising with Christie Perdue
EP6: Using an Editorial Calendar for Thoughtful Content Planning (plus editorial calendar templates)
EP4: Google Analytics for Nonprofits
EP3: Making the Case for Email Marketing for Nonprofits and Foundations
EP2: Online tools your nonprofit or foundation should be using
EP1: 5 Musts for Great Nonprofit and Foundation Websites
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