Innovation & Operational Risk: Modernizing Insurance Payments with Todd Greenbaum

We're coming to you LIVE from ITC 2025!

In this episode of Risk Management: Brick by Brick, host Jason Reichl sits down with Todd Greenbaum, CEO of Input 1, to discuss the critical role of payment systems in modernizing the insurance industry. With 40 years of experience in a 42-year-old family business, Todd offers a deep perspective on how digitizing the billing process protects policyholders and reduces operational risk.

Discover why "optionality" is the key to a better customer experience, how to bypass the hurdle of legacy systems using modifiable APIs, and why the "ready, fire, aim" approach is the biggest pitfall for new InsurTechs. Todd shares his "bespoke" approach to payment plans and provides essential advice for those looking to build a long-lasting career in the industry.

Whether you're a carrier struggling with flat files or a broker looking to deepen customer relationships, this conversation reveals why being thoughtful about architecture is the only way to materially change how you think about business.

To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

Podcast Host: Jason Reichl
Executive Producer: Don Halliwell

Episode Highlights

• 01:40 – A 40-Year Legacy: The Input 1 Story
• 02:23 – The Power of Optionality for Policyholders and Agents
• 04:02 – Reducing Risk Through Digitized Premium Billing
• 04:56 – Bridging the Gap: Connecting to Legacy Insurance Systems
• 06:31 – Customizable APIs: Turning Flat Files into Digital Wins
• 07:43 – Bespoke Payment Plans: Moving Beyond Standard Installments
• 08:46 – Automation Flags: Streamlining Policy and Endorsement Data
• 10:13 – Pitfalls of Scaling: Avoiding the Sunk Cost of Legacy Rituals
• 14:06 – Payment Security: Why Reinstatement Risk is a Critical Concern
• 14:43 – Changing Broker Economics through Digital Intelligence
• 17:05 – Think Before You Go: The Importance of Digital Architecture
• 18:49 – Career Longevity: Find Something Broken and Stick to It
  
  

Episode Resources:

• Todd Greenbaum’s LinkedIn
• Input 1 Official Website
• TrustLayer

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Previous guests include: Seth Hausman of Kraus-Anderson Insurance, Matthew Meyer of The Horton Group, Diana Rich of Foundation Building Materials, Christy McHenry of Suffolk Construction, Mark Rieder of NFP, and Cory Mangum of Primoris Services Corporation.

Check out the three most downloaded episodes:

• Managing Your Risk Portfolio with Seth Hausman
• Focusing on Specialization with Matthew Meyer
• Risk Management is Everywhere with Diana Rich

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