In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#309: 12 Things You Can't Ignore If You Want to Thrive as a Freelancer
#308: How To Give Yourself A Raise This Year (In 4 Steps)
#307: 7 Pricing Strategies For Recurring Subscription Freelance Clients
#306: Offering Recurring Subscriptions As A Freelancer | The Holy Grail Of Freelancing
#305: There Might Be A Good Argument For Selling Your Soul For $$$
#304: The 10 Most Brutal Client Acquisition Mistakes That Are Wrecking Your Earning Potential
#303: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 4
#302: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 3
#301: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 2
#300: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 1
#299: Why You Should Ask Your Clients For Feedback After Every Single Project | The Infinite Clients Series
#298: 6 Client Boundaries to Keep You Healthy, Happy, Stress-free, and Profitable | The Infinite Clients Series
#297: The Best Method For Avoiding "Revision Hell" For The Rest Of Your Life | The Infinite Clients Series
#296: How Michael Janda Built A $30,000,000 Design Agency From One Super Power | The Infinite Clients Series
#295: How To Create An "External Brain" That Helps You Finish Projects On Time Every Time | The Infinite Clients Series
#294: The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Client Series
#293: The 5-Step Blueprint for Perfect Client Onboarding | The Infinite Clients Series
#292: The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series
#291: How To Create A Viral Freelancing Business That Gives You "Infinite" Clients | The Infinite Clients Series
#290: Here Are 11 Big (And Small) Projects You Can Take On In 2024 To Bring In Big Money
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