SocialMinds - A Social Media Marketing Podcast
Business:Marketing
The banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is challenging more than just the traditional product and service in its category; Monzo’s social channels are a breath of fresh air for any marketer hoping to have fun in a corporate industry, and for consumers hoping to see a human side to their bank. In this episode, we’re joined by Monzo social media manager, Richard Cook, to learn what the barriers to entry are for banking with a “new” bank, and how Monzo’s social media strategy helps break them down. We cover turning tracking into shareable content, the power of making your brand name a verb, and how to avoid tonal whiplash.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Ep. 252 - Oatly: How to Keep Your Creative Edge as the Brand Matures| Sarah Sutton, Global Media Director – Oatly
Ep. 251 - Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024
Ep. 250 - Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
Ep. 249 - SOCIAL IN SIX [083]
Ep. 248 - Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
Ep. 247 - Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
Ep. 245 - SOCIAL IN SIX [082]
Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
SocialMinds Live is back, and we’re heading to London!
Ep. 243 - SOCIAL IN SIX [081]
Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
Ep. 241 - SOCIAL IN SIX [080]
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
Ep. 239 - SOCIAL IN SIX [079]
Ep. 238 – Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
Ep. 237 - Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
Ep. 235 - SOCIAL IN SIX [078]
Ep. 234 - Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
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