Fitness professionals don't make what they're actually worth. With just brick and mortar training, depending on people to walk through your gym's doors, you're playing with fire. Your fortunes rise and fall (and fall and fall) if you only have one revenue stream. Don't play with your future like that!
Start passive revenue streams that make money without added training or overhead, and that easily slide into your existing business model. Now should something happen to you or your client, your money will continue to come in. Start diversifying your income streams with these three approaches!
Provide Nutrition Coaching & Products
By guiding what your clients put into their bodies you help them keep the weight off, recover from their workouts, and feel better about the way they live their lives. Coaching your clients toward good nutritional habits and behaviors is essential to their success.
But when your clients go somewhere else to buy their nutrition products, that's money walking out the door. Through Shakeology, the results have been fantastic. We don't say, "here's the product, see you later". We create programs and challenges that start an avalanche of change in our clients’ lives. And we bill our Shakeology programs as monthly subscriptions, which means we’re building memberships within our already existing memberships with no extra work.
Provide Gym Equipment
Why generate sales for another store? Be your client's one-stop shop for all their fitness needs. Let them get their bats, bands, and balls from you without any inventory at the front desk. Beach Body’s online equipment store handles everything from inventory to home delivery. Just give your clients the links (through emails, blogs, etc.) and you’re on your way!
Provide Online Training & At-Home Programs
Be there for your clients even when you can't physically be there for your clients. Create online challenges and programs, through Facebook or apps, for your clients to subscribe to. For example, our Beach Body coaches ran a Facebook 21-Day Slimdown and people signed up like crazy!
Like most fitness professionals I just focused on strength training for years, letting money get away from me. Eventually I learned about programs that focus on flexibility and stability, allowing my clients to keep working out at home without the intensity of a gym workout. Do this, and you're adding value to your services and getting them healthier and happier.
These three additional revenue streams will help your clients find the right tools in their lives, while setting up a business model that will take care of you for life.
Episode #79: How to Instantly Increase Your Member Retention [Featuring Alex Armstrong, Founder of Gymotion]
Episode #78: How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations, with Nicole Spencer
Epiosde #77: The Fitnesspreneurs Guide to Building + Scaling Your Online Business [Featuring Matt Walrath, Creator of Beyond Macros]
Episode #76: Facebook Groups Aren't Dead: Jono Petrohilos’ Modern Strategies Guaranteed to Turn Your Groups Into Cash
Episode #75: 5 Secret (Rarely Talked About) Ingredients to Online Business Success: Traits That Will Make You Dominate While Others Spin Their Wheels
Episode #74: 3 Ways to Instantly Make More Money In The Fitness Industry
Episode #73: Do You Need a Website for An Online Business? The Surprising Truth About Websites
Episode #72: 9 Ways to Grow Your Business And Put More Money In Your Pocket
Episode #71: 3 Steps to Transition Your Business Online Faster Like PopSugar Fitness Host, Anna Renderer
Episode #70: Friendly Marketing
Episode #69: How To Increase Your Marketing Game & Stand Out From The B.S. featuring ERIC MALZONE
Episode #68: Trust The Hustle
Episode #67: How to Scale Your Message & Business For the Future Even Against The Toughest Odds
Episode #66: My One Regret & 9 Lessons Learned From A Sicilian Immigrant
Episode #65: 7 Fundamentals To Business Mastery You’re Going To Wish You Knew Now!
Episode #64: The Keto Diet, The Good, The Bad, And The Ugly
Episode #63: 7 Ways To Finish What You Start More Often
Episode #62: 6 Steps on How-To Create Your Ideal Business
Episode #61: Three Ways to Get Out of the "Too Expensive Rut"
Episode #60: 8 Ways You Can Turn your Social Media into Profit
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