In the third episode of the new series, Chris hosts a critical conversation around outbound marketing's evolving landscape. This session dissects the status quo of outbound efforts, the questioning of the SDR model's efficiency, and the pressing need for data optimization—a shift that is redefining businesses' go-to-market strategies. Encouraging listeners to look beyond the conventional marketing measurements, Chris advocates for a more connected and data-centric approach toward all pipeline activities.
Chris insists on the importance of identifying and acting upon the "signals" indicating buyer intent. He explains that understanding these signals is essential for optimizing the SDR function and investing in go-to-market strategies effectively. The episode's insights underline how go-to-market professionals can leverage their skills to transition into roles with greater strategic impact, such as shaping overall go-to-market strategies. Moreover, Chris emphasizes the impending influence of AI, projecting a future where low-value tasks become automated and the role of SDRs dramatically alters.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV185 - Optimizing B2B Go-to-Market Strategies
RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18
RV182 - Expert Session: Demand Creation that works requires Messaging Validation
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
RV180 - Achieving Objective Attribution Measurement | Attribution Nation
RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14
RV171 - What Matters in B2B Marketing in 2024
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RV169 - The Changing Financial Dynamics of B2B SaaS and Tech Companies | Go To Market Live Episode 13
RV168 - Unlocking the Power of Signal-Based Selling | Go-To-Market Mavericks
RV167 - The Future of B2B Marketing | Qualified Pipeline Summit
RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12
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