National Doctors' Day is observed on March 30th to honor physicians for their dedication and contributions to society and their community. This date can be a great opportunity to fundraise for your healthcare organization by sharing your successes and challenges with donors. Join Tracey Bozzelli, managing director for the healthcare vertical in customer success at Blackbaud, and Paul St. Onge, co-founder of Doing Good Digital, for ideas on donor outreach through digital strategy.
Topics discussed:
Resources:
Webinar: Online Fundraising Strategies for Doctors' Day
Taking Doctors’ Day Beyond the Direct Mail Appeal | The ENGAGE Blog
Doing Good Digital: Weighing the Pros and Cons of Doctors' Day
Quotes:
"The trick is to really engage that patient file throughout those twelve months and again when we get to one of those tentpole moments like Doctors' Day."
"I'd recommend if you have some non-solicitation and communication that's going out at the start of month start, tease out the fact that Doctors' Day is coming up, tease out some some nice stories about some of the doctors that are on your staff."
"When we think of some of the basics when it comes to a successful Doctors' Day campaign, warming up the audience is part of it."
The Role of AI in Corporate Social Impact
Learning and Unlearning to Be Next Level
What Nonprofits Need to Know About Data Privacy
Optimizing the Application Process for Both Grantmakers and Grantees
Episode 250: How to Respond to Crises While Avoiding Mission Creep
Episode 249: Your Blueprint for Engaging Supporters
Episode 248: A Conversation Exploring Women’s Generosity as a Catalyst for Change
Episode 247: Volunteering and Wellbeing
Episode 246: Future of Nonprofit Finance: Cyber Security
Episode 245: Future of Nonprofit Finance: Cryptocurrency
Episode 244: Are You Stewarding Responsively? The Art of Managing, Rather than Mitigating, Risk
Episode 243: The Shifting Demographics and Perspectives of Donors
Episode 242: Becoming a Changemaker
Episode 241: Leadership and the Surprising Gift of Doubt
Episode 240: From Awareness to IMPACT: How Your Brand Can Drive Higher Value
Episode 239: The Science of Philanthropy
Episode 238: Creating an Advocacy Agenda
Episode 237: Workplace Wellbeing in a Post-Pandemic World
Episode 236: Building Trust Through Your CSR Program
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Capital Decanted
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications