From burned out to noped out, was there a moment that made you realize you’d had enough?
Today, we're going to talk to Kia Abrera about her journey from burnt out, working until four in the morning at her high level agency job to finally calling it quits and starting her own thing.
Kia is the co-founder and CEO of Braveworks Inc., a 6-figure video strategy and production company that specializes in videos with attitude. She creates scroll-stopping content that takes brave expert-preneurs from ME TOO to GO TO.
I met Kia last year when she joined my Badass Business Bootcamp, and then leveled up into working with me in my group coaching program, so I’ve had the pleasure of getting to know her and her business intimately. She is such a great example of how it takes more than expertise in your field to build a successful agency.
Today, we'll talk about the challenges of selling creative services in a market that sees the tangible output, but doesn’t understand the value of the creative process.
And we’ll discuss how the perception and expectation of “cheap” labor in the Philippines has created additional challenges for her business when selling premium services to an international market.
Tune into this episode to hear:
Learn more about Kia Abrera:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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