Hey there everybody. It's been welcome to hack that funnel radio. Today we're talking about why information products suck. So here's the ugly truth. A lot of us buy a lot of information products. If...
Hey there everybody. It's been welcome to hack that funnel radio. Today we're talking about why information products suck. So here's the ugly truth. A lot of us buy a lot of information products. If you're like me then you are on a buying frenzy. Like I was at Byron Heat for three years while I was building this out with clients. Like I would just buy an everything like Facebook training. That sounds great. You made a million. Yeah, apply that training. I was just in heat. I was ready to buy everything cause I want to learn, learn, learn, learn, learn, learn, learn. Guess what? Learning does not equal profits. So back in the day, never. You need a lot of us. We can know that. But we don't really know that one behind was like in elementary school I had just moved. Uh, so my family moved around a lot when I was young. I'll start there. My family moved around a lot when I was young and um, we had just moved from Washington to Idaho and I was living in Idaho. I was still, I wasn't among friends. I didn't really know anybody. I felt extremely awkward. And uh, as I was sitting at my desk, um, this gal raises her arm or the teacher asks a question and galleries are armed to answer and the teacher points or it says everybody take note. She always has her hands up, hand up and she's always asking a question. This is a smart girl. You're going to go far. Now I still know that girl to this day. She's a spectacular girl and she is extremely smart. I stroke for the next seven years, six years, uh, middle school and high school to be smart. I wanted to be smart. Oh, I want to just be smart because if I was smart, I was I going to fail? Am I am I teachers or are be proud of me. Oh, that's all. I just wanted them to be able to look at me and now look at me like I was a failure again. I didn't want them to look and be like, that's the kid that struggles. I didn't want that. And I was like, I'm going to change whatever the freak I have to change. And so I hung around. The smart kids didn't quite fit in and they knew that. But you know what? I liked them. We had fun. I was, I didn't mind being a nerd and I was turned into a total nerd and I loved it. And so I spent years trying to be smart. Guess what? Being smart is you just about as much money as being cool. It didn't, it doesn't go very far. I trust me. So what does make you money? What really makes you money? At the end of the day, if it's not an information product that's being sold to you for nine 97 does it have a pathway to success? Yes. More than likely. What? Can it suck? Yes. Why can it suck? I realized this when I did my very first funnel hack and a, I don't know how to explain it other than the fact that after all of the education I've taught, I've taught about bought tens of thousands of dollars, $20,000 now 30,000 worth of products. Guys, I'm in this game and nothing taught me more than the day I spent funnel hacking, learning about my market, learning about what it was selling, learning about what headlines were using, what funnels were working. That day in and of itself taught me more than anything else. And the question is why, why did it teach me more? The king of clickfunnels is Russell Brunson. I love Russell Brunson to this day. Met Him several times, great guy, love everybody at click funnels. And he turned to me earn, he didn't turn to me. I'd always say that I didn't stop saying that. He, he was telling a story where he was talking about when he hadn't made any money as a funnel builder yet or as, as as a business period. And, uh, he was trying to build funnels and it wasn't really working and he was mostly buying everyone's products. And then it got to a point where he couldn't buy anymore anyone's products anymore. And once he got to that point where he couldn't buy any more products, he did something very unique. He watched what people were doing, how were they selling, what was the email sequence? How did they structure their emails? How do they structure their video? Why was their sales page set up this way? And he modeled it. Now what's he want a hundred percent successful. No, but he was successful faster. Like it all came together more quickly. And once he started to figure out, oh, you need upsells. Oh you need this, you need that. You have the potato gun story and you have all of these other businesses that just started to take off for him. Okay. The key to getting all of this working is to understand funnel hacking. And a is, is literally that simple. Everybody skips this cause it's boring and it's, it's killer. But let me tell you, I've spent six, eight months with clients on Facebook ads and they blame me when the Facebook ads don't convert. The funnel doesn't convert. I hate to tell you, I'm the analyst. I'm the person who put the numbers together for you. I'm the person optimizing everything for you. I know what's not working and I'm adjusting and it's working, but there was a time period between your launch and getting it right that it takes a while. Especially when you start with nothing, which is what most people do. They're like, oh yeah, well I was thinking about doing this. Well, is there a click funnels template for that? Yeah, and they do that and they build it out and they have someone else build it out. Does anybody do a funnel hack? No. Why not? Because it's boring. If you model what's already working, the design, the headlights, the video copy model, don't steal model. They are already, they've already spent thousands of dollars, hundreds of thousands of dollars proving this. Did you know that in the, especially the ecommerce space, a lot of the two comma club awards, they spent at least $600,000 to make a million. That's not that great of a return. Guys. It's not that great, but they spent the money. Why? Because the funnel was working. Now, would you be smart or stupid not to try to learn how they did it and model that same process. You'd be smart, but I tell you right now, you would rather listen to somebody talk to you for hours on end about how they did it. Rather than go and buy the product or then go in and learn how they do it, just go through it. Take screenshots. Just truly guys, it's the easiest thing in the world to do. It is the number one way to learn, especially the number one way to shortcut all of this. There's this thing called growth hacking. Have you heard of growth hacking? Growth hacking was built off of funnel hacking. It is literally going and seeing what works, model it and then blow it up. Okay. It's just growth hacking is the professional term. If you want to go super professional, it's marketer research. We do market research here, but we're looking for a growth hacker cause that's kind of a new term. If I had said funnel hacker inside of a business, they'd be like, uh, there was a time when I didn't have a job. Um, I had my business had failed hard and this is before I got my job at my big marketing company and, uh, I was applying everywhere I could and I put funnel hacker on resumes. Tell you what, fastest way not to get anybody to respond to you. Okay? You need to understand funnel hacking, growth hacking, market research, they're the same and it's absolutely required. Let me ask you a question. If you were to do math, would I give you a calculus problem without teaching you the basics of Algebra and geometry? No. Y Calculus is a hardy freaking hard. Okay. I didn't take that class. I don't know how I got out of that, but I did. Um, I took precalc and Oh my God, I didn't do well in that class. Um, and which is why I worked with funnels because it's basic numbers division. Got It. Okay. That's cool. Multiplication. Yeah. Fractions. I can do that. Okay. And so it literally, you ha there's everything builds on the basis of something previous calculus builds off of Algebra, pre-algebra, multiplication, addition, division, all of that. It builds off of that. You have to understand that before you get there. The same is true in anywhere you go. If you're going to look at philosophy, you have to understand where the philosophies came from, what are their roots? Okay. What are all the creation stories from? What are all these people talking about? Okay. Where does that come from and how does that create our current reality? It's important to know in the same way. And guess I'm a geek. I study all of that because it's smart to be smart, but now it's just relaxing to go and see all this stuff and learn. Okay. But, um, if you want to understand quantum physics, multi world theory, string theory, you have to understand physics, which means you have to understand chemistry and science to, to a basic degree. Okay. Everything stands on that. Why would marketing and your business be any different? Instead of talking to somebody who has found the way and is going to chain pay you on how to do it, go find it out yourself. Take the time, go through their system, make notes of everything and get a piece of paper. Get a pen, write down all of the genius things that happened and model it how you, the fastest way for you to hurt yourself is to think that you're the genius that's going to change the world without going back to what was working. I'll tell you what, if Steve Jobs started his business, if he started, uh, if he built, not started the business, if he, if he's sold the iPhone without understanding what an MP three player was or a cell phone, do you think the iPhone would have taken off? No. They came out, if you remember, the first thing they came out with was the iPod after the iPod. They came out with the, with multiple variations of that and then they came out with the video iPod. I remember when that came out. My sister was so excited, she saved all of her money and went and bought one and the next year they were everywhere for cheaper and so she was really upset. But that's okay. Literally, there are steps you need to take that the marketplace has taken, but you need to do those steps if you're going to create an offer, if you're going to create a funnel, if you're going to create a sales message, whatever you're going to do, you must stand on the shoulders of those who have gone before. You must. You must because I guarantee you if you try, you're gonna spending six to eight months losing money and not want and wondering why funnel don't, why don't funnels work and why doesn't Facebook app work? Why doesn't follow at work? Why doesn't any of this work? That's why it doesn't work. Because you thought you were a genius and you didn't work on what's currently working today. You didn't stand on the shoulders of what's working. It's literally that simple and it's funny because as I've gotten my funnels to work, I started to be able to rub shoulders with this coming. Some of the bigger guys up here and in the world and funnels that are, that are working and they're like, oh gosh, you understand it? And I'm like, this isn't a secret. Nobody tells funnel hacking is the key that unlocks the door. But you need to do it ethically and you need to take the time and I guarantee you it will shortcut faster than that force will. Now, nothing against information products. I sell information products, nothing against information products. The goal of an information product is to give you the information that you need for forget to get from here to here. That's the goal of f of an information product, okay? That's it. But I guarantee you, if you take that information product and you add on a funnel hack anymore, you've won, okay? But the key is to do that. It is to funnel hack. Don't just think that they're going to go and get all the results for you because you bought their course. It doesn't work that way. What does work is getting your butt out there. Do a little bit of research and it all works out. Guys, this is why funnel hacking works. It's, it's simple, but it's so boring. Everybody skips it, but it is literally that easy and I don't know if I can take a sledgehammer to this anymore. I'm sure I will, but not in the next couple episodes you've heard it enough. So thank you for watching this guys. This has been episode number two. Thank you for being here and hang on for episode number three, four and five specifically I'm creating something that I want to give you guys for free. There's something I'm, I've been building, I've been working out. I want to give it to you 100% for free. I haven't quite built it yet. It's coming, but it's not there yet. So what I'm doing is I'm getting it ready for you. And so by video four five I podcast four or five youtube, wherever you are, you should be able to watch that. All right, so if you could do that for me, just keep watching. Stay on. I'm going to give you something spectacular for free. It's going to be worth it. I can guarantee it. I'll see you guys over there and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, yeah, quick review and I'll be working on the next step to sell for you.
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