Lucinda (“Cindy”) Baier is the President, Chief Executive Officer and a member of the Board of Directors of Brookdale Senior Living, the nation's premier operator of senior living communities. The company's 40,000+ employees are taking care of America's seniors and, in 2020, Fortune magazine ranked Brookdale as one of the top 200 largest publicly listed employers in the country.
Ms. Baier became Brookdale's President, Chief Executive Officer and a member of the Board of Directors on February 28, 2018. From the beginning, she initiated the company's operational turnaround strategy and developed the “Winning Locally” action plan.
As CEO, she led the company through the largest public health crisis in 100 years by prioritizing the health and wellbeing of its residents, patients and associates. She focused the company’s efforts on increasing diversity, including the Board and executive leadership team approaching gender parity in 2020. Take a listen.
322: How to Reignite Workplace Culture After Return to Work Orders
321: The Impact of Mission-Driven Leadership: Insights from a Healthcare CEO
320: The 9 Behaviors of Caring Leadership
319: An Inspiring Personal Story About Achieving Your Dreams
318: Is Culture Collision Costing You Customer Loyalty?
317: Is Culture Clash Making Your Employees Unhappy?
316: Is Culture Slip Unknowingly Infiltrating Your Company Culture?
315: How Organizational Culture Deteriorates And What To Do About It
314: Why Focusing on Work-Life Integration and Not Balance is Key to Success
313: Navigate and Embrace Change With Success as a Team
312: The People Side of Organizational Change
311: Human-Centric Approaches in Government and in Tech
310: Why Coaches Should Get Active Listening Certified
309: Why Leaders Should Get Active Listening Certified
308: What Is a Culture Team?
307: A Beginners Guide to Culture Change - An Interview with Christinne Johnson, First Bank
306: 5 Steps To Create an Employee Led Culture Team
305: Balancing Vision and Metrics: Tracey Jenkins' Playbook for HR Leadership
304: Professionally Personal: A Year in Review, A Year in Preview
303: This Caring Leader Transformed Pain into Purpose
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