Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes.
You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes.
One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it just dilutes your efforts.
So if all of this advice has your head spinning and confused about how to promote your business, then this episode’s for you. In it, I simplify how to think about your overall marketing strategy for better results.
On this episode of Promote Yourself to CEO:
4:45 - What are your strengths? Answering this question isn’t as easy as it seems and I discuss why.
6:13 - I reveal a few ways for you to gain clarity on what you’re naturally good at.
11:05 - What are the four sweet spot themes for entrepreneurship? I briefly talk about each one.
13:25 - Focusing on strengthening weaknesses only incrementally improves results. How can you focus on your strengths instead?
21:15 - The final piece of the puzzle is the real secret to long-term success for entrepreneurs.
24:12 - I dive into all five components of my marketing strategy, using myself as an example.
32:23 - I give a quick recap of the episode and your next action steps.
Full Show Notes
Show Links
3 Areas to Think About When Defining Your Boundaries as CEO
5 Elements That’ll Help You Define Your Role As CEO
Being the Employee Vs Manager Vs CEO In Your Business
3 Key Mindset Shifts to Scale Beyond 6 Figures
6 Lessons to Work Smarter, Not Harder
How to Make the Most of Investments in Business
You Have a Revenue Goal - Now What?
How to Set the Right Revenue Goal for Your Business
Why a Big Enough Business Is Key to a Business & Life You Love
The Vulnerable Side of Visibility with Erica Courdae
Why TikTok Could Be an Incredible ATTRACT Strategy
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
Why Your Marketing Isn’t Working (& How to Fix It)
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
How to Scale Sustainably
3 Common Mistakes That Can Cause Your Scaling Business to Implode
7 Lessons I Learned On My Way to a Sustainable Business
BONUS! Was 2023 A Hard Year? You Aren't Alone
What You Don’t Know About Scaling Your Business Will Kill It
Run Your Day Like a CEO
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