Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors.
Navigating the digital landscape, we've shifted our gaze towards the crucial mergers of content creation and legal savvy. Delving into the world of influencer agreements with Bobby, we illuminate the dos and don'ts of content ownership, the dynamics of exclusivity clauses, and the pivotal art of negotiation. Moreover, we underscore the immense value of education - not merely as a safeguard but as a tool empowering your journey through the maze of FTC compliance, ensuring transparency reigns supreme in your collaborations.
Capping off, we present a compelling narrative on why influencers should view their craft as a legitimate business, emphasizing the significance of intellectual property rights and the strategic move towards establishing an LLC. Highlighting LinkedIn's freshest 'Thought Leader' ad format, we probe into the evolving nature of endorsements and their legal implications. Join us for a comprehensive exploration that will equip you with the wisdom to harness your influence, protect your assets, and shine in the digital marketplace.
GUEST LINKS
OTHER LINKS
Get a free 14-day trial of SocialPilot here: https://nealschaffer.com/socialpilot
Learn More:
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
Marketing Automation Simplified: How to Level Up Your Digital Business
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
11 Takeaways about AI and Podcasting from Podfest
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
How My Business Did in 2023 and What You Can Learn from It
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
Did the Google Helpful Content Update Help You?
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
100-Year Old Digital Marketing Advice
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
15 Elements of a Successful Personal Brand
Automated vs. Live Webinars: Are Live Webinars Really Better?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.