Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can’t innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It’s not about building the coolest widget but delivering your product/service to your client/customer in a way that fits their situation the best.
01:06 COVID-19 Forces Innovation 02:21 What you can learn from the drive thru of a Chick-Fla-La? 07:59 How can you adapt this to your business? 08:08 Company Culture 09:23 Brand semantics of “My Pleasure” as a response to “Thank You” 10:31 Keep It Simple 11:34 Predictive business data 12:45 Create a demand for your product through customer service 13:25 Make a positive out of a negative 13:55 Don’t complain, go fix the problem 14:47 It’s not about the chicken sandwich 15:19 Create and then meet expectations 15:28 The key is innovation for the consumer, not the business 16:06 Innovate now, pay for it later 17:01 The cost of not innovating 18:05 You don’t have to accept the status quo 20:03 A good way to miss opportunity 21:31 Again, create and then meet expectations (it’s that important) 23:16 Dedication to process, culture and brand 23:47 How does this help you/your business? 24:09 The podcast not sponsored by Chick-Fla-A (unfortunately) 25:00 Differentiation by process 26:32 How it all goes together 27:30 Become an iconic brand 28:06 Invest in your customer
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Subscribe to the #NeoMarketing podcast: iTunes: bit.ly/TheGoldingGroup Videos on YouTube: bit.ly/GoldingGroupYouTube Spotify: bit.ly/NeoPodcast (Login First) iHeartRadio: bit.ly/NeoMarketingPod Spreaker: spreaker.com/user/thegoldinggroup Google Podcast: bit.ly/NeoMarketingGP Podchaser: bit.ly/NeoPodchaser Deezer: bit.ly/NeoPodDeezer Podcast Addict: bit.ly/NeoPodAddict Pod Link: pod.link/1275659816Early Stage VC with Kevin Moore, Founder of Serac Ventures
Educational Disruption, Anthropology and BBQ Fundraisers
Startups And Rebrands with Shelter Ready!
4-Step Strategic Decision-Making Process
How To Be Successful in Oklahoma Venture Capital with Rex Smitherman, President of i2E
Bold Statement: Improve Any Business with Effectiveness and Efficiency
Darrel Frater, Senior Associate at Serac Ventures Talks VC Day OKC
The Best of the Strategic Growth Podcast 2023 (Part 2)
The Best of the Strategic Growth Podcast 2023 (Part 1)
Medical Innovation with Chelsea Luxen, CEO of ParaNano Wound Care
The Rebranding Process with Tim Priebe
People Over Projects with Bryce Thompson, CORD Construction and CTB Group
Systems of Success with CEO William Blake
Capital Growth Support Services For Venture Capital
Embracing Emerging Technology featuring Ashley Coffey
Following Your Passion featuring Wine With Kelley
Preparation For Productivity with Jeffery Barnett, Boston Safety & Compliance
How To Be a Great Podcast Host or Guest
Professional Podcasting: Communication, Not Selling
Joyous Disruption with Jonathan Dodson, CEO of Pivot
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips