In this episode, Dan talks with Regan Hinchcliffe, Co-founder of sMedia, one of Canada’s fastest growing startups disrupting the auto dealer industry.
Data is king in automotive sales. But when Regan and his co-founders were working to help car dealerships with their digital advertising, they found that most dealers were being drawn to bad data in the form of vanity metrics that made their ad agencies look great. Unfortunately, vanity metrics don’t result in real customers walking through the door.
Leveraging the power of AI, sMedia has been able to find a stronger link between online behaviour and real customers, and now over 650 car dealerships everywhere are selling more cars because of it. Dan chats with Regan about their path toward discovering product market fit, building and scaling a diverse remote team, and thinking forward to how they can continue to disrupt the auto industry.
Did we mention that sMedia is a FROG? No, not that kind of frog, but a "fully remote organization." Working remotely is a hot topic with the ongoing COVID-19 crisis, and sMedia has been successfully growing remotely before it was a necessity. Hear Regan talk more about how they're able to make this work while scaling one of Canada's fastest-growing companies.
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Ep 90 - Mark Cooper w/ Prairie Clean Energy
Ep 89- Erin Pisko w/ Innovation Asset Collective
Ep 88 – Uniting the Prairies 2023
Ep 87 – Canadian Innovation Week 2023
Ep 86 - Jeff Dyck w/ Siemens EDA
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Ep 83 - Tech for Tanks w/ Curtis Kolibab
82 - I spy with my LoRa eye...
81 - Startup Summit - See you at the top! Part 2
Ep 80 - Startup Summit - See you at the top! Part 1
Ep 79 - Luxsonic Has Entered the Chat
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Ep 75 - Uniting the Prairies 2022 - Prairie tech's going UP!
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Ep 73 - Inspiration meets Innovation
Ep 72 Drafted to the Big League w/ Tanner Goetz
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