Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide.
For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.
He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com.
Karl has an MBA and Master of Architecture degree.
You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands.
**
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Top Ten Strategist Traits - Live From Hell's Kitchen
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Brand Strategy In Venture Capital - Michael Miraflor
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
B2B Marketing Creativity - Carolyn Barclay and David Moore
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Your Personal Development Plan Template - Hell's Kitchen, NYC
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored