Zero-Click Discovery: The Future of Senior Living Marketing

In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline’s evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community’s website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies.

This week we discuss:

• The role of customer advisory boards in product development
• Zero-click discovery and AI-driven search behavior
• How AI is reshaping the senior living prospect journey
• Driving ROI through smarter sales prioritization
• Best practices for adopting new technology in senior living

Meet the Hosts:

Josh Crisp

Lucas McCurdy

Connect with Our Guest

Ashley Luchsinger

Produced by Solinity Marketing.

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

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