Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year's worth of content in one day for a specific channel through the power of repurposing.
Today’s guest is Shaina Weisinger from Repurpose House. Shaina talks about how to make the most of your time and resources, while using less effort to make your ROI go through the roof.
Some of the highlights of the show include:
Purpose of Repurpose House: Help those struggling with repurposing content Savvy Digital Marketing Strategy: Video production at same time in same place Pain Points and Pieces: Changes to content takes too much time and effort Repurposing Content vs. Creating New Assets: Cost- and time-saving benefits Chasing Content: Creating content that’s impossible to keep up with every day Content Map: Be in better place before making content and measurable results Where to start? Go through content that crushed it to start finding small snippets Cutting Corners: Avoid sacrificing quality for speed when repurposing content Headlines: Make them catchy and include a number whenever possible Data: Go with your gut, trends, and results from studies to spread the word
Links:
Shaina Weisinger on LinkedIn Repurpose House Headliner HubSpot Infusionsoft Ben Sailer on LinkedIn CoSchedule
Quotes by Shaina Weisinger:
“If you can map all of that out before you sit down and make content just to make content, I think that you're in a much better place.”
“You want to know what your strategy looks like and why the content you're putting up there matters.”
“It's absolutely doable. If you take the time to sit down and really create the strategy, it's a no brainer. You can supplement your social media calendar with other things.”
“if you have a library of content...that's how you're going to fill your calendar and you don't even have to create new content.”
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