I'm so excited to introduce you to one of my favorite students, Emily Wilkins.
What I love about her story and her evolution in the No BS Agency Mastery Program is that she didn't waste any time going all in on a niche once she realized it was the niche for her.
When she first came into the program, she was working with everybody. But after going through the “niching” exercise, it became immediately obvious that job shops were the niche for her. By narrowing her audience so specifically, her business thrived quickly and she built herself up as an expert and authority in the space. Her story is a perfect example of what happens when you own the obvious niche.
Emily Wilkins, founder and CEO of Marketing Metal, spent most of the first decade of her career in marketing and sales support roles at job shops, both internally and from the agency side. Noticing the unique struggles they faced and the huge disconnect around the marketing function, Emily developed a radical new process that gets these vital small businesses exactly what they need and empowers them with the knowledge, tools, and resources they need to build a successful business that will thrive long into the future.
Marketing Metal is the “anti-agency” here to help small shops become magnetic to the humans they need to get there–to create real positive impact in their communities and the world. She speaks at industry conferences and on podcasts about the magic that happens when job shops have a rad brand they’re proud and excited to shout about.
Tune into this episode to hear:
Learn more about Emily Wilkins:
Mentioned:
Resources:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show