In this episode, host Gayla Scrivener had the pleasure of speaking with Macy Robison, the Director of Certified Guides for StoryBrand.
Macy Robison is responsible for equipping hundreds of StoryBrand marketing guides and agencies worldwide with the necessary tools and training to build their dream businesses. With a master's degree in education, over 5 years of experience as a StoryBrand marketing guide, and more than 20 years as a teacher and branding coach, Macy has assisted numerous clients in creating marketing collateral that tells a story and converts customers. As a marketing and personal brand strategist, she has played a key role in helping clients launch New York Times best-selling books, reach millions of followers on social media and email lists, and produce podcasts with a combined 4.5 million downloads.
During the conversation, Macy shared her insights and experiences in helping marketing guides and agencies build successful businesses using the StoryBrand framework. Here are the highlights:
To learn more about the StoryBrand certification program and access additional resources, visit storybrand.com.
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