The Communicate Influence Podcast
Business:Marketing
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today.
We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR).
Sarah explores the perceptions management teams have of PR professionals, PR becoming part of the strategy development process, pay inequality, the impact of Brexit on the UK and beyond, and more.
Future proofing PR
Sarah also discusses her creation called #FuturePRoof. It began as a book and is now four books and a living, breathing community looking at all the issues facing public relations practitioners. It also has a with a view to the horizon and shares regular thought pieces through the #FuturePRoof blog, Facebook group, and Twitter feed.
Its purpose is to underline PR’s role as a management discipline and motivate practitioners to secure the skillset they need to deliver at boardroom level. #FuturePRoof looks at the threats and opportunities for public relations so we are well placed to capitalize.
Show notes
Sarah Waddington at astute.work, on LinkedIn and Twitter.
#FuturePRoof
Global PR Alliance
Thank you to my supporters on Patreon and at Buymeacoffee.com
If you enjoy this episode, consider supporting us at Buymeacoffee.com. Thank you!
How to Create an Independent Podcast with Maureen Armstrong
Entrepreneur Mitch Callahan: Focus is essential for success in business and life
How to become an entrepreneur with no business background
How to create a podcast show from a weekly roundtable meeting
Why it's time for PR pros and marketers to explore voice tech
Product-led SEO: A strategic, holistic path to business growth
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice
How to get your voice ready for presentations, narration
How To Solve The Problem Of Shrinking Local Media
How To Select The Right Social Media Platform For Your Business
How to Manage Twitter in 30 Minutes a Day
Podcasting Industry Predictions for 2021
Conversational design to play a big role in marketing, PR
Why Self-Aware Leaders Make the Best Communicators
How to Move From Journalism into Communications
How to Leverage Influence As Part of Your Marketing
Podcasting is Changing the Face of Audio Journalism
Empathy, trust, customer service are key to successful brand building
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips