Voice Marketing with Emily Binder
Business:Marketing
Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say.
Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.
My favorite podcast tools:
Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"
Podcast home: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
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Is the Discount Tire Logo Drunk? Brand Color Psychology
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
How Long Should a Podcast Be? Half the Length You're Doing.
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
How to Avoid Business Drama (Scope Creep & Tips )
That .jpg is Ruining Your Social Media (267% Less Engagement)
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack
Why Marketing Costs You 3x Too Much (Missing One Thing)
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