This episode is brought to you by:
KEYper Systems - Key Management Simplified.
Fullpath - Discover Automotive's Leading Customer Data and Experience Platform.
In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.
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00:00 - Intro
02:40 - The Ricart Family & Rick’s background
08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)
12:29 - Marketing, media, crafting company culture
19:46 - Ricart’s unique business model
28:30 - Ricart’s fastest-growing division
35:03 - Optimizing the online buying experience
50:02 - Lending, negative equity, repossessions
54:00 - Rick’s marketing idea that didn’t get picked up
56:55 - Inside look at OEM politics and EV rumors
1:01:40 - How manufacturers will change and adapt to new market trends
1:08:00 - Software and investing in the future
1:14:19 - Wrapping up
Follow Rick:
@RickRicart on X.
Rickart Automotive's website.
Check out the website for more and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center
#85 Transforming how dealers buy cars, Exiting for $300M, Surprising dealership growth hacks, Which retailers pay the most for customer trade-ins? | Nate Mihalovich, CEO of The Lasso
#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Cas
#83 From marketing star to CEO of 18 dealerships, Selling 20,000 cars a year, Where he's heavily investing, Fixing the Jeep Cherokee 4xe sales slump | Robert Ourisman Jr., CEO of Ourisman Automotive G
#82 Solving the car theft epidemic, 1,000,000+ stolen last year, How theft is impacting auto insurance, Brands not at risk of vehicle theft? | Melissa High, Vice President of LoJack
#81 Chairman of Hyundai Dealer Council speaks out, Selling 6,000+ cars in one county, Behind the scenes of Hyundai/Amazon partnership, Do dealers and car makers still need eachother? | Andrew Wright,
#80 Building the dealership of the future, Selling 30K cars per year, Why AI isn't working today, Future of Carvana | Jeremy Beaver, CEO of Del Grande Dealer Group (DGDG)
#79 CDG Market Update: Can leasing save the car business, $25,000 Teslas, Negative equity crushing new car sales | Jessica Caldwell, Head of Insights at Edmunds and Gen Balouev, General Manager of Nor
#78 Building the “Amazon” of car shipping, Dirty secrets of the $70B vehicle logistics industry, Saving dealers millions with faster car transportation | Royce Neubauer, CEO of Auto Hauler Exchang
#77 Secret "profit" weapon of car dealerships, Arrival of $300/hr labor rates, Biggest risks insuring EVs | Todd Sands, Senior Vice President at CNA National
#76 Scaling a $4.5B dealership empire, Future of the franchise model, The "15-minute" car sale | David Hult, CEO of Asbury Automotive Group
#75 Best service center in America, Profit pendulum swings again, Can dealers make more money without consumers paying for it? | Jim Roche, CEO of WarrCloud
#74 Can Hyundai challenge Toyota, Leaving $8M on the table, Selling cars on Amazon | Andrew DiFeo, Managing Partner of Hyundai of St. Augustine
#73 The man who guides 3,800+ finance departments, What keeps him up at night, AI in the car biz, Future of the Finance Manager | Scott Gunnell, President of JM&A group
#72 Biggest sleeper brand in automotive, Selling dealerships for $100M+, Most improving automakers, F-150 Lightning a flop? | Alan Haig, President of Haig Partners
#71 Building a winning Toyota store from scratch, Selling 1,200 cars on a "slow" month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group
#70 How AI will fix the broken credit system, Is 40% of US overpaying for car loans, Blowing an engine at 24H Le Mans | Alex Rouse, VP, GM Auto at Upstart
#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce
#68 CDG Market Update: Will used car prices rise again, Best and worst selling cars, Hybrids domination, A.I. chatbots selling cars | Jessica Caldwell, Head of Insights at Edmunds, and Kevin Frye, eCo
#67 Former NADA Chairman shaping the car business, When will Chinese cars come to US, Will FTC ruling cost consumers and industry $35B? | Geoff Pohanka, Chairman of Pohanka Automotive Group
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