Amazon Influencer Program 101: Getting Started & Building the Proper Foundations

2026-02-08

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In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process.We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start.From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover...

In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process.

We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start.

From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover common mistakes that can slow people down early on, what Amazon is really looking for, and how to avoid unnecessary rejections.

A big part of this episode focuses on the importance of volume and consistency, specifically why creating your first 100 videos matters so much. We explain how those early videos help you build confidence, improve your filming process, and better understand the metrics that actually drive engagement and conversions.

We also touch on basic equipment considerations, technical tips to make filming easier, and how being part of a community can shorten the learning curve as you grow in the program.

If you’re brand new to the Amazon Influencer Program or looking for clarity on what to focus on next, this episode lays out a clear path forward.

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