Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
Are you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again.
Time in your business can be spent so much better than that! So in this episode, I’ve invited my friend and podcast producer Stacey Harris to discuss our anti-couch potato content creation approach and how to see your content as an asset to be used over and over in your business.
On this episode of Promote Yourself to CEO:
6:25 - Stacey talks about podcast production and what her agency Uncommonly More does differently for podcasters.
11:24 - Is doing an interview-only podcast a good approach to take? Here’s why you might not want to do it like Dax Shepard.
12:54 - Shifting your content approach for client acquisition purposes doesn’t just apply to podcasting. You can do it elsewhere too.
14:03 - How do Stacey and I plan out the content for my podcast together? We reveal how the sausage is made to help you see the shift in real action.
18:13 - We discuss why you needn’t worry about boring people with recycled content, as long as you’re not creating junk food content.
20:19 - Stacey and I divulge how this approach creates space to get away from the never-ending content creation hamster wheel.
27:12 - Stacey highlights how she re-purposes her sales page content and why it helps get clients on board more quickly.
31:10 - How did one service-based entrepreneur build a content marketing system that worked for her, right around the time automation became popular?
37:44 - I circle back to the three key questions that Stacey asks me every quarter. They can totally change the way you think about your content.
Show Links
3 Areas to Think About When Defining Your Boundaries as CEO
5 Elements That’ll Help You Define Your Role As CEO
Being the Employee Vs Manager Vs CEO In Your Business
3 Key Mindset Shifts to Scale Beyond 6 Figures
6 Lessons to Work Smarter, Not Harder
How to Make the Most of Investments in Business
You Have a Revenue Goal - Now What?
How to Set the Right Revenue Goal for Your Business
Why a Big Enough Business Is Key to a Business & Life You Love
The Vulnerable Side of Visibility with Erica Courdae
Why TikTok Could Be an Incredible ATTRACT Strategy
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
Why Your Marketing Isn’t Working (& How to Fix It)
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
How to Scale Sustainably
3 Common Mistakes That Can Cause Your Scaling Business to Implode
7 Lessons I Learned On My Way to a Sustainable Business
BONUS! Was 2023 A Hard Year? You Aren't Alone
What You Don’t Know About Scaling Your Business Will Kill It
Run Your Day Like a CEO
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show