Olivia Luterbach - The Evolution of a Digital Strategist, from Contributor to Leader

Our guest for this podcast is Olivia Luterbach, Director of Strategy at Superhuman. This was a lot of fun, because we got meta, so I got to  nerd out with a strategist about how strategists do strategy. 

We covered some of the  stuff you might expect, like briefs and why Olivia doesn’t use them - but we got some interesting answers to familiar questions. 

We talked about how the job of a strategist is to find the right problem to solve, and how digital strategy is becoming, ultimately, a holistic business strategy. 

We also talked about the benefits of working with private equity backed firms and the unique needs they’ve got. 

We also talked how startups inside large orgs are different than other startups. Finally, we talk about the transition to strategy leadership vs. being an individual contributor. 

This one was so good even I listened to it twice. 

Thanks for tuning in.