Welcome to Season 2 of Publishing Insight!
This interview was recorded in January 2020 and my guest is Georgina Atwell, founder of Toppsta, the biggest review and recommendation platform for children’s books in the UK. Before creating Toppsta, Georgina worked at Penguin, DK and Apple.
We discussed: working on digital products in publishing vs at a tech company, what are Toppsta’s mission and business model, what are the most important steps to develop a new digital product. She also gives advice for people applying to entry-level roles in publishing, talks about current trends in children’s literature and recommends some of her favourite titles.
Blog post with the list of books recommended by Georgina.
Episode about Children’s Editorial (Christine Modafferi)
Episode about Digital Strategy (John Campbell)
Thanks for listening! If you have enjoyed this episode, please subscribe, leave a review and recommend it to a friend or on social media.
Visit my website: https://www.publishing-insight.com/
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Music: Modes of Light by Stephen Elliott https://soundcloud.com/stephenelliott-1
Portrait illustration by Ellie Beadle.
Support the show (https://ko-fi.com/publishinginsight)
S2 E7: Ellie Beadle, Production Designer at Usborne
S2 E6: Caroline Carpenter, Deputy Features Editor at The Bookseller and YA Book Prize Chair
S2 E5: Silé Edwards, Literary Agent’s Assistant at Curtis Brown
S2 E4: Anna Cunnane, Systems and Data Manager at Abrams & Chronicle Books
S2 E3: Akua Boateng, Marketing Executive at DK
S2 E2: Phoebe Morgan, Editorial Director at HarperCollins UK
Introducing Season 2
S1 E15: Thank you
S1 E14: HR Q&A
S1 E13: Design
S1 E12: International Sales
S1 E11: Rights
S1 E10: Stock Planning
S1 E9: Production
S1 E8: Audio Publishing
S1 E7: Digital Strategy
S1 E6: Freelance Publicist
S1 E5: In House Publicity
S1 E4: Academic Marketing
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