SaaS Marketing Bites from Powered By Search
Business:Marketing
Accompanying blogpost: The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but with less budget.
It’s only natural that companies are trying to outweather economic turmoil by reducing costs and, as we discussed in previous articles, marketing is one of the first expenses to be cut.
But if you’re a marketing leader, even after you’ve made all the cuts and brought costs in house, you’re still expected to hit pipeline goals every month.
While there’s a number of strategies to do that in a good time, there are fewer ways to do that in a bad time.
In fact there are only three possible ways to grow your pipeline during a recession:
Great! So you’ll just go and do that.
But how?
In this episode we’ll outline:
By the end of the episode, you’ll understand how to create predictable growth in a down market and deliver eye-popping returns with little to no additional investment.
If you’d like to uncover strategic growth opportunities like this article outlines and grow with little-to-no additional investment in your marketing, book a marketing plan session with our team here
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2 If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
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