Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.
Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.
She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women’s Lacrosse Club team, and the University of Minnesota, Carlson School of Management.
Professor Nguyen Chaplin conducts research in the areas of children’s consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.
Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.
Her article with Marsha Richins titled “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).
She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.
Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.
Visit Lan’s website: https://lanchaplin.com/
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
673: Difference between learning and practicing (Case Interview & Management Consulting classics)
672: AI’s brainstorming and problem-solving potential with Stanford University’s Jeremy Utley
671: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)
670: Harsh Partners (Case Interview & Management Consulting classics)
669: Using Storytelling In Cases (Case Interview & Management Consulting classics)
668: Digital strategy expert, Venkat Venkatraman. How Real-Time Data and AI Will Power the Industrial Future
667: Five phrases to avoid (Case Interview & Management Consulting classics)
666: One of the world's leading experts on strategy and innovation, Vijay “VG” Govindarajan. How Real-Time Data and AI Will Power the Industrial Future
665: Never start training with McKinsey cases (Case Interview & Management Consulting classics)
664: Chief evangelist of Canva and host of the Remarkable People podcast, Guy Kawasaki, on Lessons from the world's most remarkable people
663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating
662: Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes, on high growth strategy
661: Networking with more junior consultants (Case Interview & Management Consulting classics)
660: Professor of Neuroscience, Dr. Charan Ranganath, on Memory, Neuroscience, and Discovery
659: How to Network with a Senior Partner (Case Interview & Management Consulting classics)
658: Former President of Nike's Consumer-Direct Division and Former Executive Vice President and COO of PepsiCo Discuss Strategies from Women Who've Made It—Christiana Smith Shi and Grace Puma
657: Using Modern Technology to Scale Your Nonprofit Organization and Grow Your Community (with CEO of Churchome, David Kroll)
656: Winning with Data Science (with Harvard grad and Cerebral data science team leader, Akshay Swaminathan)
655: Taking resume feedback (Case Interview & Management Consulting classics)
654: What's LOVE Got to Do With Leadership? (with Visionary Business Leader and Best Selling Author, Mark A. Mears)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Chief Change Officer
The Wall Street Skinny
David Goggins Motivational Speech