Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Ngyuen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences.
For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts, Spotify, and Google Podcasts.
---------
Music: “Tidal Wave" performed/produced by BRASKO via Soundstripe.com
“Nature of Things” performed/produced by Sounds Like Sander via Soundstripe.com
Season 7 Episode 5 - Meal Planning On A Budget
Season 7 Episode 4 - Studying Bias In The Office
Season 7 Episode 3 - Enhancing Global Engagement For Broad Spartans
Season 7 Episode 2 - Five Myths About Supply Chain
Season 7 Episode 1 - Applying An Ethical Framework To Business
Season 6 Episode 6 - Expanding Inclusive Leadership
Season 6 Episode 5 - A Look at DEI in the Workplace
Season 6 Episode 3 - Teaching the Financial Planning Process
Season 6 Episode 2 - Growing an Entrepreneurial Mindset
Season 6 Episode 1 - Cybersecurity in the Supply Chain
Season 5 Episode 6 - Advances In Health Care Recruiting And Retention
Season 5 Episode 5 - The Next Evolution of Hospitality Business
Season 5 Episode 4 - Empowering Multicultural Business Leaders
Season 5 Episode 3 - Behind the Microphone
Season 5 Episode 2 - From Movies To Retail, What's New In Marketing?
Season 5 Episode 1 - Giving Strategy A Seat At The Table
Season 4 Episode 8 - Spartans Advance The Future of Supply Chain
Season 4 Episode 7 - Supply Chain Management From End To End
Season 4 Episode 6 - A Look Inside MSU’s #1 Supply Chain Programs
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money