Do you ever feel like your clients see you as a cog in the wheel? Replaceable? Interchangeable with someone else who does what you do?
Years ago, I had a bank as a client. They believed their values, "Service, Loyalty, Integrity, Honesty" were enough to set them apart from every other small bank on the planet.
Spoiler alert: they weren't. They were getting crushed by the competition and couldn't figure out why.
It's because they were playing by the industry's rules—and not setting themselves apart ... for real. When a client sees you as replaceable, a few things happen:
On this week's show, you'll see what happens when you "monetize your mind" and create a business that's wrapped around the way you think (which is WAY more difficult to replace in the open market).
. . . . . .
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15: Monetize Your Mind
14: 4 Secret Fears Holding You Back
13: New Excuse Every Day
11: Escaping The "Business Friend Zone"
09: Tame Your Technology
08: Finding Opportunities In Light Of The Pandemic with Bryan Dewhurst and Phillip Ramsey
07: Downsize Your Economic Footprint
06: Working With A Virtual Assistant with Bobbie Clark
05: Take More Time Off
04: Getting Your Mind Right As An Entrepreneur with Malorie Nicole
03: Speak On More Stages with Grant Baldwin
02: What It's Like Being Married To An Entrepreneur with Kerry Wise
01: Creating an Experimental Business
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