In the second episode of WonderWorkers focused on fashion changemakers, I am with Jade McSorley, the Co-Founder and Chief Community Officer of LOANHOOD, a fashion rental app that is all about renting personal style over trend-led fashion. She is also a PhD Researcher at the University for the Creative Arts, exploring identity within online worlds achieved through digital fashion and avatars. Formerly a fashion model for 15 years and previously worked at the Fashion Innovation Agency at London College of Fashion, she uses her experiences to help shape a fashion future that is both sustainable and innovative.
Jade moved to London from Middlesbrough to become a fashion journalist and worked for the like of Vogue and Elle. After her 10+ years working as a fashion model for fast-fashion brands such as ASOS, Topshop or Urban Outfitters, she decided to go back to studying Fashion Futures at the London College of Fashion where she realises that the issue of overconsumption was not going to change overnight and that customers and fashion lovers needed alternatives. Driven by her experience in modelling, she co-founded Loanhood, a Depop meets Airbnb platform for sharing clothes and keeping them in circulation.
Jade radiates wiseness, humility and care for others. Her career and passion for fashion have made her an incredibly empathetic, authentic and vulnerable human being.
In this episode, we talk about:
👉 Her journey working as a model in fashion for 10 years
👉 The turning point in her career from fast fashion to sustainability
👉 How do you find alternatives and solutions to the issue of overconsumption?
👉 Doing a PhD while running a successful business
👉 How Loanhood started?
👉 How do you walk the talk as a sustainability business leader?
To learn more about behind the scene of the podcast:
https://www.instagram.com/wearewonderworkers
To find out more about Jade McSorley:
https://www.linkedin.com/in/jade-mcsorley-05015938/
https://www.instagram.com/jademcsorley/
https://www.loanhood.com/
To follow the Culture Cabinet and learn more about start-up corporate culture:
https://www.linkedin.com/company/the-culture-cabinet
https://www.instagram.com/theculturecabinet/
To follow my journey as a French Female Founder in London:
https://www.linkedin.com/in/laurawarnod/
https://www.instagram.com/laura_warnod/
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WonderWorkers 14: Stacia Bedford, Course Leader in Fashion Entrepreneurship at the London College of Fashion - The Superpower of rising from the ashes
WonderWorkers 13: Lydia Bolton, Sustainable Fashion Designer and Founder - The Superpower of Consistent Hard Work
WonderWorkers 12: Bianca Rangecroft, From Goldman Sachs to FashionTech Founder - The Superpower of Selling&Swaying
WonderWorkers 11: Viviane Paraschiv, Fashion Conversations - The superpower of creating meaningful connections
WonderWorkers 9: Rebecca Morter, from dressing Lady Gaga to terror and euphoria - The Superpower of Resilience
WonderWorkers 8: Alex Budak, Author of Becoming a Changemaker - What are the steps to becoming a changemaker?
WonderWorkers 7: Karl Brown, Co-Founder of Curv - How is Curv Revolutionising Social Media For Good?
WonderWorkers 5&6: Louisa & Olajide, Founders of SISU - The Superpower of Empathy and Creating Meaningful Connections
WonderWorker 4: Marie Krebs, Head of People Experience @BuildARocketBoy - The Superpower of Asking Questions
WonderWorker 3: Connor Hill, Founder of Inspire Circular - The Superpower of Optimism
WonderWorker 2: Solène Anglaret, Founder of BeBeyondBorders - The Superpower of Love
WonderWorker 1: Sabrine Assem, CEO and Founder of Untap Tech
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