Sean McDonald is the Content Programme Director at BoardPro, a Board Management Software & Board Portal. Prior to joining BoardPro, Sean founded Sales System, as well as MOBIT Messaging and Marketing Automation (which was acquired by Engage Media LLC in 2018). What I find most interesting about Sean's approach to marketing and sales is choosing to build a content-based business that does not rely on ads and direct sales alone. Sean organizes and hosts weekly webinars at BoardPro (https://www.boardpro.com/resource-centre/webinars) that invites engaging conversation with industry experts, providing strategies and tactics for people in the industry. The consistency and quality of these webinars really help BoardPro stand out from the crowd, and is also what connected us. We are going to unveil exactly how Sean goes about creating a content strategy that works! This conversation is not just for tech and software companies, but any business that wishes to learn how to get started in creating a content-based marketing and sales strategy. Learn more about PodIntelligence to create keyword-driven clips from your long-form videos, podcasts and webinars: https://www.podintelligence.com/ Other software Sean uses regularly - HubSpot: https://hubspot.sjv.io/c/2232749/1001264/12893
--- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support353. Ian Nagy: Diversify your revenue and traffic to 10x your growth
352. Nancy Goebel: CEO and Podcast Host at the Digital Workplace Group
351. The Shanti Bhavan Impact: A Conversation between Ajit George (COO) and Tripti Chandorkar (Sponsor)
350. Matan Cohen Grumi: Founding Creative Director at Pika Labs on AI, Creativity and Music
349. Florin Rotar: From CTO to CAIO: Florin Rotar on Leading Avanade's AI Transformation
348. Melissa Kwan: How to Hyper Grow on LinkedIn as Bootstrapping Entrepreneur
347. Kevin Fernando: How to Create Businesses that Run On Autopilot
346. Danny Gregory: Founder of @sketchbookskool on Teaching 300K+ To Draw and Be Creative
345. Ben Guttmann: Why Clear Messages Win and How to Design Them
344: Kirupa Chinnathambi (@kirupa): Founder of Kirupa.com, Creator and Product Manager at Google
342. Lori Richardson: How to Attract, Promote, and Retain Great Women in Sales
341. Michael Bungay Stanier: How to work with (almost) anyone
340. Natalie Nixon: Creativity, AI and You
339. Jeffrey Shaw: How to Live and Celebrate a Self-Employed Life
338. Jaron Lukas: from serial entrepreneur to the founder of the non-GMO dog food brand yumwoof!
337. Alex McAleer: The Magic is YOU - a whimsical conversation with the Mind Reader from Champions of Magic
336. Peleg Top: Clarity and breakthrough for accomplished creatives at a crossroads
335. Justin Awad - Premed student with 1M+ followers on TikTok, Instagram and YouTube
334. Rosemary Ravinal: Learn to speak, engage, and persuade as a Bilingual Creator and Speaker
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