Ever felt like your marketing and copy was falling on deaf ears?
No clicks, no buys, no nothing. It sucks when a new product launch or campaign doesn’t go the way you want. Your sales fall flat and so does your spirit.
Of course, there’s another side to this: a world where you find the perfect words that connect with your clients by getting inside their head and they listen to every word you say and buy the things you make.
But how do you find the right words to use to get their attention?
Today’s guest is all about eavesdropping on your clients online. By learning the language they already use, it gives you insight into what will get their attention. It’s all about that specific language about a specific experience that your clients are thinking about that’s going to get them to notice you and listen to you when you speak.
Lee Rowley is The Emperor of Words. He’s also an odd duck. On one hand, he's one of the most sycophantically adored copywriters in the English-speaking world, revered for creating copy that subtly lingers in a buyer's mindspace until they HAVE to take action.
On another, he's a prolific spouter of quasi-Zen poppycock who knows all too well the sound of one hand clapping. And on a third hand (consider it an evolutionary spandrel), he's just a salty middle-aged sideshow clown keeping the Internet awash in guilty giggles. He'll teach you who your daddy is, that's for sure (and you'll probably be a better marketer, too).
Tune into this episode to hear:
Learn more about Lee Rowley:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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