April believes: You know your product is awesomeâbut does anybody else?
Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isnât a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we donât have a defined methodology for DOING it. At least we didnât until now.
Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your productâs âsecret sauceâ and then sell that sauce to those who crave it.
Go further and connect with April: https://www.aprildunford.com/about
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