HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, Pete Moore sat with Yvette and Neal McGaffin, Co-Founders of Reform RX. to discuss the challenges and opportunities in the connected Pilates space, what it's like to get involved with manufacturing, and more!
They delve into strategies for the HALO sector during COVID, highlighting that partnerships with gyms and studios may be a more effective approach versus trying to go direct-to-consumer initially. They also emphasize the importance of considering various options when developing a business strategy.
The couple also discusses their (very winding!) four year journey of research and development to roll out the "Porsche" of the Pilates industry. Neal states, "QR codes! This is the (one) of the features that will stand you out from competitors. Scanning a QR code and allowing members to bring metrics to your users. . . .and for them to take away what they've done in your class" is a game changer for studio owners. Finally Neal and Yvette also talk about the emotional roller coaster of being a married couple running a business and staying positive.
Some key moments:
[00:01:58] Own studios, innovate, create Reformer, succeed!
[00:04:21] Connected fitness market strategies during COVID.
[00:11:37] Entrepreneurship, roller coaster, emotional management, success.
[00:15:50] Celebrate wins, not focus on losses.
[00:18:06] Flexible content library and equipment for workouts.
[00:19:29] Keep going! Perfect timing for Pilates market.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #491: Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler
Episode #490: bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness
Episode #489: Soaak in Sound: Henry Penix Discusses Transformative Audio Therapy
Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski
Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner
Episode #486: The Pickleball Clinic and Beyond: With Co-Founders Aaron Reznik and Matt Slowinski
Episode #485: Inside Northwell Health with Chief People Officer Maxine Carrington
Episode #484: Navigating Health Club Memberships and Payer Reimbursements with Chris Craytor
Episode #483: Form 50 Fitness with Monica Marder: Unconventional Path to Growth
Episode #482: Creating an Immersive Running Experience | With Ethan Blauner of Sid's Gym
Episode #481: Sid Raman Unveils Next-Level Treadmill Technology
Episode #480: Revenue-Boosting Strategies for Health Clubs and Community Integration with Matt Schober
Episode #479: Will Coker's Strategies for Fitness Industry Staffing Challenges & Retention
Episode #478: Jim Ludwig on the Rise of Pickleball-Growth, Challenges, and the Road Ahead
Episode #477: Rina Raphael Discusses the HALO Sector Evolution and Industry Trends
Episode #476: Inside the Mind of a Coach-Neurobiology, Recovery, and Personal Development with Dr. Brian Paris
Episode #475: Optimizing Talent Acquisition-Staffing Secrets from Christine Howe of Fit Pro Finders
Episode #474: Exercise as Medicine-Dr. Kenneth Cooper's Trailblazing Insights on Preventive Health
Episode #473: An Inside Look at Underwater Torpedo League and Deep End Fitness with Prime Hall
Episode #472: Folk Revival-David Cantor Discusses Heirloom Ingredients, Sustainability, and the Acorn Revolution.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money