Here’s a question: how would you say most people define marketing?
Our suspicion - based on a lot of experience - is that when most people think of marketing, they think of advertising, or other forms of promotion. But there's much more to marketing than promotion - and even promotion has more to it than many appreciate.
In this episode, we cover the 4 Ps of marketing - product, pricing, place, and - yes - promotion. We consider each P in detail and, of course, each one applies in the context of a learning business.
Full show notes available at https://www.leadinglearning.com/episode191.
We are grateful to our sponsors for this quarter, Community Brands and WBT Systems.
WBT Systems develops the industry-leading TopClass LMS, which delivers transformative professional development experiences for education and certification programs. With a single point of support from in-house integration experts, TopClass LMS easily integrates with a wide variety of systems to provide efficient administration and a unified learning experience. WBT supports organizations in using learning technology to help drive growth in membership, increase revenues, and enhance the learning experience. WBT believes in truly understanding your challenges and partnering with you to ensure the success of your education programs.
Community Brands provides a suite of cloud-based software for organizations to engage and grow relationships with the individuals they serve, including association management software, learning management software, job board software, and event management software. Community Brands’ award-winning Crowd Wisdom learning platform is among the world’s best LMSes for corporate extended enterprise and is a leading LMS for association-driven professional education programs. Award-winning Freestone, Community Brands’ live event learning platform, is a leading platform for live learning event capture, Webinars, Webcasts, and on-demand streaming.
412: Building a World That Learns Better
411: The Messy Middle with Geoff Stead
410: AI Adoption: Barriers and Accelerators
409: Using Data to Drive Decision-Making
408: Authenticity in Marketing with Michelle Brien
407: Adding Value With Guides
406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
402: A Curious Conversation About AI with Julian Stodd
401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
399: Transformational Partnerships with Bruce Rosenthal
398: The Difficulty of Desirable Difficulties
397: Learning and Education
396: Storytelling for Businesses with Park Howell
395: Digital Credentials Aren’t Valuable Unless…
394: 3 Principles of Pricing
393: Personalization and AI with Erica Salm Rench
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