The Construction Leading Edge Podcast
Business:Entrepreneurship
EPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They’re more like an anchor that’s holding you down. So, what does an effective construction marketing look like?
In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth.
Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how to build your pipeline of prospects, the top three marketing metrics you need to track, what to do when updating your website, and more.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
What’s working and not working in marketing (05:19)
Tips for building a pool of prospects (07:54)
The downside of being 100% referral-based (13:59)
Questions to ask when designing a marketing strategy (17:10)
Common marketing mistakes that builders and remodelers do (30:23)
Top three metrics you should be tracking (33:32)
How to effectively use social media (37:24)
What builders and remodelers need to focus on in 2024 (42:54)
Tips when updating your company website (49:46)
How Spencer extracts himself from the daily operations (56:00)
Keep up with Spencer and Builder Funnel (1:00:43)
Additional Resources:
- Schedule your business evaluation call with our team HERE
- Download your FREE strategic planning guide HERE
- Register for our FREE Get Paid for Estimates Masterclass HERE
Guest Bonus: FREE copy of The Remodeler Marketing Blueprint
Grab a free copy of Spencer’s book, The Remodeler Marketing Blueprint: How to Attract Quality Leads, Increase Sales, and Dominate Your Competition, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line.
Visit Builder Funnel for more information HERE.
--
The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.
Follow us on your favorite podcasting platform so you never miss an episode!
Using the MMDD List to Get Your Team to Solve Problems and Follow Processes | E333
Is This Deficiency Plaguing Your Business? | E332
What Construction CEOs Actually Need: A Roundup of the Best Ideas From a CEO Alliance Meetup | E331
The CEO Mindset Shift: A Panel Discussion | E330
Executing a Successful Business Turnaround & Strategically Letting Go with Michael Moore | E329
How to Become Addicted to Your Business Without Dealing 24/7 Phone Calls with Alex Knapp | E328
Tracking Metrics, Casting Vision & Implementing Systems with Alex Gregg | E327
From Homebuilder to Business Builder: The Systems That Eliminate CHAOS and Improve Everyone’s Experience with Jeff Bowers | E326
Structuring a Construction Business For Growth with the Right Systems with Nolan Harris | E325
Eliminating Chaos Through Accountability and Focusing on Preconstruction with Charles Rogers | E324
Succession Planning, The Triple Bottom Line, and Setting Up an ESOP with Jonathan Orpin | E323
Stop Sabotaging Your Success: Hidden Thinking Traps Entrepreneurs Should Avoid | E322
Living in The Gain and Generating Enjoyable Profits with Alex Thompson | E321
How Adversity Can Crush You or Make You Unstoppable (You Choose) | E320
Why Breaking Old Habits is Key to Achieving New Business Heights | E319
4 Crucial Steps to Level Up Your Business in 2024 | E317
Breaking Down the Top 10 Challenges and Myths of a Visionary Leader with Monish Khadye (A Replay) | E316
Business Building Lessons from the Fighter Plane That Won WW2 | E315
How CEOs Think Differently About Money & Financial Systems with Luke Holcomb | E314
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle