Apple's iPhone extravaganza is still the biggest product event of the year for a simple reason: The iPhone remains the single most successful hardware product of the PC era. We can talk about whether sales are growing or not, whether Apple is innovating or not. But Apple still sells more premium phones every year than anyone else.
So what happened this week? Three new iPhones announced, the iPhone 11, 11 Pro and Pro Max. A new Apple Watch with a screen that doesn't turn off. A new entry-level iPad. And two services at $4.99 a month, Apple Arcade and Apple TV Plus.
What does all of this mean? Should you pay $300 more for three cameras on the back instead of two? Does the watch update matter? And can Apple out-HBO HBO?
With me this week: A great lineup of people who know their stuff. Walt Mossberg, the godfather of tech reviews, is going to talk big picture from DC. Tech analyst extraordinaire Pat Moorhead and tech strategist Shelly Palmer are going to sift through and tell us which they think are the most significant. And then CNBC's own Julia Boorstin is going to join us from LA to give the view from Hollywood Apple's subscription moves.
147 - New Life for Fortt Knox on LinkedIn and YouTube. See You There!
146 - AWS CEO Andy Jassy on JEDI, the Cloud's Future and More
145 - Trump and Apple’s CEO Talk Business in Texas
144 - A Fresh Look at Design: Melanie Perkins, co-founder and CEO of Canva
143 - Microsoft JEDI: The Empire Strikes Back; with Morgan Brennan
142 - Mr. Zuckerberg Goes to Washington: with John Stanton and Farhad Manjoo
141 - Tech's Free Speech Challenge
140 - Savings and Startups: Credit Carma CEO Ken Lin; Snowflake CEO Frank Slootman
139 - Microsoft's Dual-Screen Surface: Winner? With Patrick Moorhead
138 - When to Fire a Founder, with Walter Isaacson and Steven Levy
137 - Employees or Contractors? Gig Economy’s Labor Crisis
135 - Can Tech Save the NFL? Plus, Rapper Jim Jones on His New Pot Venture
134 - Segment CEO Peter Reinhardt; Plus, Marvel’s Spider-Man Divorce and Streaming Wars
133 - Goodbye IPO, Hello Direct Listing?
132 - The WeWork IPO: Why the Controversy?
131 - Apple Card: How the Cash and Features Stack Up
130 - Monopoly: Are Apple, Google, Facebook & Amazon Fair Game?
129 - Facebook’s $5 billion speeding ticket, with NYT's Farhad Manjoo
128 - Putting a Dollar Value on Personal Data, with CNBC's Josh Lipton
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