Audio is exploding. As you’re listening to this, millions of people are tuning in to be entertained, educated and inspired by creators just like you.
But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?
If you’re an aspiring creator wanting to build with audio, this is the show for you.
I’m Ben Bradbury, and 4 years ago I was an aspiring creator too. I started as a freelance podcaster, then became an agency owner, and now my agency has become part of Workweek: A media company powered by creators that’s making work fun. I’m heading up Workweek’s audio team, and although I’m obviously a little biased, I think we’re working on some pretty cool projects. And I’ll be sharing everything I learn to help you build, grow and monetize your audience through audio.
Here’s what you can expect from this season. We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and we’ll get into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.
And I know you’re busy, so I'll be following up with short episodes that includes commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to.
If you want to make the most of the audio revolution, you’re in the right place.
New episodes dropping May 23, with four new episodes every week after that. Media’s constantly moving and we’ll be sharing information from the very edge of our field, so make sure to subscribe to stay up to date with the very latest content.
S7 Ep11: Tommy Yionoulis: How Merging Creativity And Discipline Makes You More Consistent
S7 Ep10: Why It Pays To Own A Narrative
S7 Ep9: The Role of Social in your Media Ecosystem
S7 Ep8: Why Data Matters To Your Media Business
S7 Ep7: How To Scale Your Time As A Creator
S7 EP6: How to Beat Creator Isolation and Build Brand Relationships With Grace Murray, Fohr.
S7 EP5: How to Keep Your Audience Hooked, With Mike Piddock, Glisser.
S7 EP4: Jeremy Enns Unpacks The Secrets of Podcast Marketing
S7 EP3: SquadCast: How Zach Moreno Is Smashing The Barriers to Creativity
S7 EP2: Podcast Marketing: Why Michael Kadin Believes Conflict Is Where Great Ideas Grow
S7 EP1 Tom Webster: Why It’s Time For Audio To Take On TikTok
S6 EP48: 6 Key Lessons For Podcasters and Your Chance to Win a FREE Podcast Audit and Masterclass
S6 EP47: 3 Tools To Improve Your Consumption
S6 EP46: How to Grow a Podcast: YouTube Packaging
S6 EP45: Why Shareability is How Podcasters Win
S6 EP44: Personal Brand: Brand Persona
S6 EP43: Personal Brand: Utilizing Your Brand Values
S6 EP42: Personal Brand: Picking a Brand Identity - Archetypes
S6 EP41: Workweek Case Study: Turning Online Thought Leadership Into Offline Community
S6 EP40: The Audio Advantage: Exploring Nuance
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