420: The Truth About AI Writing from Copywriting Legend Bob Bly

2026-02-07

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On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline. McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 10...

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting.

For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse.

You can sign up for Bob’s free newsletter at https://bly.com.

The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly first appeared on Persuasion by the Pint.

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