SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Meta’s goal on social is to engage international markets and monitor adoption of its many products across the globe. That hasn’t changed since Facebook’s rebrand to Meta, but it has brought plenty more products to inform and inspire its users - both business and personal. In this episode, we’re joined by Meta’s social media and creators lead, previously Facebook’s international social media marketing lead. She reveals what really happened at headquarters when the company decided to rebrand, what it means about the future of our digital lives, and how brands can prepare for the next five years of advertising with them. We also discuss which of its products are performing best globally, and how to adapt your strategy for different markets.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Ep. 252 - Oatly: How to Keep Your Creative Edge as the Brand Matures| Sarah Sutton, Global Media Director – Oatly
Ep. 251 - Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024
Ep. 250 - Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
Ep. 249 - SOCIAL IN SIX [083]
Ep. 248 - Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
Ep. 247 - Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
Ep. 245 - SOCIAL IN SIX [082]
Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
SocialMinds Live is back, and we’re heading to London!
Ep. 243 - SOCIAL IN SIX [081]
Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
Ep. 241 - SOCIAL IN SIX [080]
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
Ep. 239 - SOCIAL IN SIX [079]
Ep. 238 – Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
Ep. 237 - Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
Ep. 235 - SOCIAL IN SIX [078]
Ep. 234 - Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
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