Master Planning the Future: How to Build Visitor Attractions That Last - Ray Hole

In this episode of Skip the Queue, Andy Povey is joined by Ray Hole of Ray Hole Architects for a wide-ranging and thought-provoking conversation about strategy, storytelling and the true economics of experience design.

Key Topics Discussed

• The “Camelot” collaboration model in attraction development
• Experience economy vs. pure economics
• Primacy and recency effects in guest psychology
• Designing the departure experience
• Turning operational cost into experiential value
• Storytelling through architecture
• Instagrammable design and generational behaviour
• Empathy in ticketing and security
• Integrating accommodation into attraction strategy
• Converting capex into revenue-generating experiences

 

Show References:

 

Ray Hole, Managing Director of Ray Hole Architects

• https://www.rayhole-architects.com/
• https://www.linkedin.com/in/ray-hole-a6b7396/

 

Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.

 

Credits:
Written by Emily Burrows (Plaster)
Edited by Steve Folland
Produced by Emily Burrows and Sami Entwistle (Plaster)

Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey

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