Brands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and does not perform. The content doesn’t build business or drive results, rankings, or traffic. Is it time to prioritize quality over quantity?
Today’s guest is Gaetano DiNardi from Nextiva, a Voice over Internet Protocol (VoIP) software company. Gaetano talks about what can go wrong from publishing too much content without a strategy. He discusses how to balance content quality with content quantity based on personal and professional experience.
Some of the highlights of the show include:
Links:
Quotes from Gaetano DiNardi:
“Companies don’t think about distribution. They just produce.”
“Most content actually lacks expertise, authoritativeness, and it doesn’t always seem like it’s coming from a subject matter expert because oftentimes, it’s not.”
“All this quantity, you have to keep maintaining it, and you have to keep it up to date.”
“These are assets that never die. They live forever if they are good quality.”
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