What happens when an electrical engineering professor decides to skip the MBA and just… start a business? For Dr. Maya Gupta, it led to Artifact Puzzles — one of the most distinctive puzzle companies in the country. Today, AAM President Scott Paul speaks with Dr. Gupta about how she bought a laser cutter, built a manufacturing operation from scratch in Silicon Valley, and grew Artifact Puzzles into a 15-year-old business now based in Port Townsend, Wash. They discuss her patented approach to ...
What happens when an electrical engineering professor decides to skip the MBA and just… start a business? For Dr. Maya Gupta, it led to Artifact Puzzles — one of the most distinctive puzzle companies in the country. Today, AAM President Scott Paul speaks with Dr. Gupta about how she bought a laser cutter, built a manufacturing operation from scratch in Silicon Valley, and grew Artifact Puzzles into a 15-year-old business now based in Port Townsend, Wash. They discuss her patented approach to puzzle design, how co-locating design and production drives innovation, surviving the COVID puzzle boom-and-bust cycle, and why manufacturing in America lets her offer something no overseas competitor can match: piece replacements, tight customer relationships, and puzzles that spark genuine joy.
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