What if you only needed 100 "true fans" to hit $100K in revenue?
I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals.
Today, I share the "Principle of the 100 True Fans," (well, actually it's called the Principle of the 1000 True Fans, but 100 is way more accessible for farmers). The idea is that if each of our 100 "true fans" bought $1000 worth of product every year from us, we'd make $100K. Using this concept, you can quickly identify a few milestones to reach for to help you create a repeatable annual revenue.
So just how possible is that formula?... Today we look at some scenarios and consider a realistic, hopeful path forward.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)
BONUS: Join My FREE Coupon Code Challenge for Farmers this June
264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy
262 What do I SAY to attract more farm customers?
261 Is This Thought Holding You Back in Your Farm Business?
260 The TLCF Marketing Formula for Farms
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
258 Auditing Your Online Store for Better Conversion
257 What is Your Farm Product's Conversion Rate?
256 Customer Onboarding Ideas for Your Farm Products
255 The 8 Step Farm Marketing Framework
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
253 How to Build a Spring Plant Sale Promo Campaign
252 How to Monetize Your Farm's YouTube Channel for Passive Income
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
250 Indirect v. Direct Social Posts: What's the Difference?
249 Engineering Habits around Your Farm Product
248 How to Write an Email Promo Sequence for Your Farm Signature Product
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
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