It’s almost 2021 and that means it’s the PERFECT time to make a plan and set goals.
Where can you declutter and make space for the badass business building activities that will serve you and your goals?
What processes, software, product offerings or tasks have you been doing for awhile that aren’t moving the needle forward in your business?
How can you hold yourself accountable, make room for learning, and embrace your failures to move forward?
I will tell you: focus is your friend!
Too many people are overwhelmed in their business because they have so much to do—and yet, most of their activities aren’t moving the needle at all. And yet they continue to do the same thing over and over with the same lackluster results. Cue the sad face.
If this sounds like you, then it’s even more important to focus because that is a good next step if you want to show your business who’s boss.
Today, I’m chatting with James Heaton, a friend I picked up from back in my networking days. James is the Lead Strategist & Creative Director of Tronvig Group, a brand strategy and management consulting agency in Brooklyn.
Drawing on his 23 years of branding experience, James developed the Tronvig Method. Its first step is a Brand Pyramid. This tool enables strategic brand decisions. James believes that strategy requires not only a differentiated brand position but also the alignment of organizational passion, natural talent, and operational behavior. Only then can your brand promises be kept.
Tune into this episode to hear:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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