BoS Podcast – Be Smart When Using Social Media for Your Security Business

Be Smart on Social Media

In this podcast, I talk off the cuff about how security service providers  (EP, Bodyguards, event security, etc.)  should be smart when using social media for their business.

I spend a lot of my time on Google to observe how well or not security service providers use their online digital assets. These assets consist of a website and social media profiles and accounts.

I happened upon one security professional on Instagram whose bio was missing a lot of details, and his link (the only link you can have on Instagram) was his Twitter account. Clicking on the Twitter account link brought you to his Twitter profile with a link to his website. Puzzling, to say the least.

With all of these thoughts in my mind, I felt the best way to communicate how to do social media right for your security business was a podcast. There were no notes, just me sharing my observations and knowledge to help security professionals understand how to use social media more effectively.

Social Media is a Conversation

My premise is that social media is a conversation that takes place on these networks. It’s a conversation — it’s hello, how are you, and how can I help you, and how can the other person help you or your business? Then you’ll have a nice little conversation, you discuss things, you might get referrals, you might get a word of mouth option, you might get some sales for your business, you might get some leads, you might get some clients, and you might sell some products. All great stuff, and social media is a wonderful tool to accomplish that effort and those goals.

But there is kind of like a right way to do that and a wrong way to do that. I guess maybe that’s how I’ll say it, a right and a wrong way. Now, granted, those with other experiences and knowledge different than mine might have a different opinion of this. But based on my experience, there are quite a few security providers and security businesses that are marketing on social media in an incorrect way.

Links mentioned in the podcast

Copy Paste, and Hope is Not Marketing

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