My latest guest on The Fitnesspreneur’s Life Show podcast, Dennis Dumas, went from working in a big box gym to owning three businesses and helping fit pros increase their incomes.
He understands that the opportunity to create wealth in our profession is available to all us if we let go of some limiting beliefs.
Here are Dennis’s three steps for unlocking your full earning potential.
Step One: Know Your Value
Doctors, lawyers, and electricians know they’re worth every penny, so why don’t fit pros? Too many of them undervalue what they do and lowball their fees.
Well, guess what? If you don’t value what you do, no one else will.
Before you open your mouth with a customer for the first time, you arrive with knowledge, training, and experience. That in itself is so valuable.
The services you offer are life-changing, and until you see the importance in what you do, you can’t begin to achieve your dreams.
Just make sure you have the training and bona fides to back that claim up. If you don’t (like you’ve just started out) get to learning!
Step Two: Find Your Goal Number
Making money isn’t a real goal. It’s a generic thought that everyone has.
Just like you wouldn’t take a big road trip without a destination in mind or plan to get there, you need a concrete goal if you want to succeed in this industry.
Most trainers think that just working hard will get them to the and of milk and honey. But smart trainers reverse engineer their success by coming up with a number and then breaking it down by month, week, and even down to the hour.
So sit down and generate that number for yourself.
Step Three: Figure Out Your Services
You’ve got your hourly target. Now it’s just a matter of finding the right combination of services that will get you to that number.
Combination is the key. Remember, we’re getting rid of the idea of one client, one session. That’s too risky.
For Dennis, his success came naturally once he put together group sessions. Smart move because he’s providing value for his customers in ways that most trainers don’t think about.
Most trainers think that by getting more certifications or learning the latest trends, they’ll provide more value to their clients. But clients find value in things they need, like systems where they can keep up with and push each other. Think outside the box when you’re putting together services.
That’s added value. That’s money in your pocket.
So whether you’re working in a park with your own boot camp or, like Dennis, you’re training in a well-known big box chain, the opportunity is there for you to take control of your financial well-being. Wealth and happy entrepreneurship are both waiting for the trainers who are willing to go that extra mile and plan their future.
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Episode #78: How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations, with Nicole Spencer
Epiosde #77: The Fitnesspreneurs Guide to Building + Scaling Your Online Business [Featuring Matt Walrath, Creator of Beyond Macros]
Episode #76: Facebook Groups Aren't Dead: Jono Petrohilos’ Modern Strategies Guaranteed to Turn Your Groups Into Cash
Episode #75: 5 Secret (Rarely Talked About) Ingredients to Online Business Success: Traits That Will Make You Dominate While Others Spin Their Wheels
Episode #74: 3 Ways to Instantly Make More Money In The Fitness Industry
Episode #73: Do You Need a Website for An Online Business? The Surprising Truth About Websites
Episode #72: 9 Ways to Grow Your Business And Put More Money In Your Pocket
Episode #71: 3 Steps to Transition Your Business Online Faster Like PopSugar Fitness Host, Anna Renderer
Episode #70: Friendly Marketing
Episode #69: How To Increase Your Marketing Game & Stand Out From The B.S. featuring ERIC MALZONE
Episode #68: Trust The Hustle
Episode #67: How to Scale Your Message & Business For the Future Even Against The Toughest Odds
Episode #66: My One Regret & 9 Lessons Learned From A Sicilian Immigrant
Episode #65: 7 Fundamentals To Business Mastery You’re Going To Wish You Knew Now!
Episode #64: The Keto Diet, The Good, The Bad, And The Ugly
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Episode #62: 6 Steps on How-To Create Your Ideal Business
Episode #61: Three Ways to Get Out of the "Too Expensive Rut"
Episode #60: 8 Ways You Can Turn your Social Media into Profit
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