How do you conduct useful research?
Simple question, right?
At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.
With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.
We discuss:
- Helping clients work out what research to do
- Pricing research
- Quantifying qualitative research
- Creative testing and is there really a point?
- Working out which outputs would be useful
You can find Current Forward here: http://www.currentfwd.com
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Top Ten Strategist Traits - Live From Hell's Kitchen
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Brand Strategy In Venture Capital - Michael Miraflor
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
B2B Marketing Creativity - Carolyn Barclay and David Moore
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Your Personal Development Plan Template - Hell's Kitchen, NYC
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
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